This resource provides guidance on gender-responsive representation in communications based on the premise that language can reinforce or subvert gender inequalities. It lists common mistakes made when communicating and how they contribute to gender inequality, and provides best practice examples to avoid or correct such behaviour.

There are 10 principles that can be used to reduce gender-based discrimination in communications:

1. Go beyond featuring women: Explore various aspects of gender inequality.
2. Ensure visibility for men and women: Include perspectives of women in decision-making processes.
3. Do not diminish women’s contributions: Consider the role and impact of gender relations in portrayals.
4. Do not reinforce gender stereotypes: Use non-stereotypical colours to represent men and women.
5. Portray diversity: Consider the variety of experiences of men and women of different backgrounds.
6. Use gender-responsive language: Use singular ‘they’, gender-inclusive job titles.
7. Do not victimize: Show women and men as active participants to development, not beneficiaries.
8. Do not patronize: Portray women accomplishing great results.
9. Present facts, not judgements: Focus on presenting facts and quotes.
10. Be open: Be open to listening, learning, and improving.

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