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ATTRIBUTES
  • Internal Communication

SOURCE
  • Workplace Gender Equality Agency (Australia)

TYPE OF RESOURCE
  • GGuide

TARGET AREA
  • Strategy

TARGET UNIT
  • Communications, Diversity & Inclusion, Human Resources

LINK TO RESOURCE

Gender Equality Strategy Guide: Embed and Communicate the Strategy

Workplace Gender Equality Agency (Australia)
This guide provides organizations with guidance and recommendations about how to communicate a gender equality strategy to stakeholders. This resource recommends that several considerations are incorporated within the strategy’s communication plan, which include:

  • Social media: Types of channels, selection of audience, etc.
  • Networks: Whether there are any internal networks that should be contacted.
  • Language: Type of language to best communicate the message.
  • Content: Whether there is a certain event, milestone, or strategic goal that should be emphasized.
  • Further communication: Strategy to handle further engagement from stakeholders.
  • Incentives: Types of rewards or remuneration and recognition programs, or other benefits offered.

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