» Category » Marketing and Advertising | Blueprint for Gender Equality Leadership in the Canadian Private Sector

Does your organization pre-test and test gender portrayals when developing advertising and external communication materials?

Has your organization joined an initiative that addresses stereotyping and bias in advertising (e.g. UN Women Stereotype Alliance Initiative, #SeeHer Initiative)?

How does your organization ensure equal and balanced representation of all genders in advertising and communication materials?

How does your organization address potential bias in employees involved in communications, marketing, advertising, public relations, etc.?

How does your organization ensure that gender portrayals in advertisements are diverse, realistic, and do not depict stereotypical roles?

To what extent is creating gender-responsive marketing and advertising a priority for your organization’s gender equality efforts?